A Quick history of Social Media Marketing
Social media began in 1997 with a website called Six Degrees, growing to around 1 million members who
could create profiles and connect with one another by “friending.” Then, in the next couple of years, with
the rollout of a site called LiveJournal, blogging took off to keep friends updated with each other’s
personal lives.
WHAT IS SOCIAL MEDIA MARKETING ?
If You Want to know What is social Media Marketing , First of all you have to Knowledge of Social
Media So social media comprises the applications and websites that allow people to interact with other
users, businesses, communities, and content.
And Go to Main Topic WHAT IS SOCIAL MEDIA MARKETING So The Social Media Refers to
Promotion Our Business Online On Big Social Media Apps Like Facebook, Instagram,Twitter ,
LinkedIn . Social media marketers are marketing specialists who use social media platforms to
promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and to
reach new customers, engage with current ones, and announce new products or services.
TypES OD SOCIAL MEDIA MARKETING
- CONTENT MARKETING. …
- INfLUENCER MARKETING. …
- SOCIAL MEDIA ADVERTISING. …
- VIDEO MARKETING. …
- USER-GENERATED CONTENT (UGC) …
- SOCIAL MEDIA CONTESTS AND GIvEAWAyS. …
SOCIAL MEDIA MARKETING - LIvE STREAMING. … l
Top 5 pillars of social media marketing
THE 5 pILLARS Of SOCIAL MEDIA MARKETING ARE STRATEGy, CONTENT CREATION,
ENGAGEMENT, ANALyTICS, AND ADvERTISING. TOGETHER, THEy HELp bRANDS
ESTAbLISH A STRONG ONLINE pRESENCE, CONNECT WITH THEIR AuDIENCE, ANALyzE
pERfORMANCE, AND ACHIEvE MARKETING GOALS.
bENIfITS Of SOCIAL MEDIA MARKETING
•High Amount Of Social Media Users
•Easy To Search Any Product Online
•In Social Media Application You Upload Your Product Images,Vedio ,etc.
•Home Deliveries Availablity Because is easy to order Their Product.
Which Type of Statergy we use ?
A Social Media Marketing Strategy is a Comprehensive plan that integrates your Social media efforts with
your Team`s Goals and the broader business objectives. The alignment ensures that activity are not only
optimized for performance but also delivers measurable results that contribute to your overall marketing
success.
A well-defined Social media strategy also sets clear Bounding around your team time and
expertise . Social media is unique channel , and while nearly everyone uses it , this widespread usage often
leads people to overestimate their expertise.
WHAT IS SOCIAL MARKETING PLANS ?
Target Audience : Define Your target audience in a key step in Social Marketing. It Helps you
create content that resonates with your followers and helps you achieve your business goals Easily.
Content Calender: A social Media Calender Helps you stay organized by organizing your Posts by
platform compaign ,date , and Many More.
Competitor Research : Understanding What your competitor are doing on social Media helps
you develop your own strategy.
Educate your audience : Providing valuable information and advice can help you establish
your self as a build a loyal customer base.
Aspect Social Media Marketing (SMM)
WHY IT IS IMPORTANT ?
To attract a larger consumer base.
•Generate Leads
•Boost Website Traffic
•Direct Communication With Customers
HERE IS SOME EXAMPLES Of SOCIAL MEDIA MARKETING
Startup Example: A new startup with an innovative product can use social media to show off
its product through photos or videos So they look attracted. By collaborating with influencers
in their industry, they can reach a wider audience and gain credibility. Engaging with their
Aspect Social Media Marketing (SMM)
Targeting – Demographics – Interests – Behavior – Location – Custom audience
Ad Placement Within social media feeds, stories, and other ad placements on the chosen platform.
Ad Copy and Creatives Requires creative and visually appealing content to engage the audience.
Competition and Click Costs Click costs are generally lower, but competition for attention can be high.
Longevity of Content Content has a shorter lifespan due to fast-paced nature of social media.
Audience Targeting Precision Offers precise targeting based on user interests, behavior, and demographics.
SOCIAL MEDIA MARKETING audience through comments and direct messages helps them build a community of early
adopters who are excited to try their product and spread the word.
- Consulting Example: Let’s say there’s a consulting firm that specializes in financial advice.
They can use social media to establish themselves as experts in the industry. By sharing
valuable insights, articles, and guides on platforms like LinkedIn, they show their expertise
and build trust. Regularly posting helpful content and engaging with professionals in the
industry can lead to more visibility, referrals, and new business opportunities. - Digital Marketing Agency Example: For a digital marketing agency, social media is crucial
for both their clients and showcasing their own skills. They can create interesting content
about digital marketing trends, strategies, and success stories to attract potential clients. By
consistently sharing valuable content and interacting with their audience, they become a
trusted resource for businesses looking for digital marketing solutions. This can lead to more
recognition and new client acquisitions.